Macro and micro environmental factors which influence marketing decisions in the hospitality industr

Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition. Governmental intervention can determine the rate and path of business development. Nonetheless, this same external factor creates an opportunity for the company to improve its products. In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business.

Macro and micro environmental factors which influence marketing decisions in the hospitality industr

Internal factors affecting this balance involve the inventory and staffing issues behind the mechanics of operating smoothly.

External factors can involve a restaurant's position as part of a chain or franchise and the constraints and opportunities that come with such a management structure. In addition, external market conditions such as a healthy or struggling economy can pose special questions for quick-service restaurant management.

Personnel Internal personnel factors raise a variety of challenges and issues for quick-service restaurant managers. Because quick-service restaurant workers tend to be paid lower salaries, turnover in the industry is high.

Successful managers find other ways to motivate their employees, treating them with respect, taking their needs into account when making scheduling decisions and giving them opportunities to learn new skills.

Legal Factors Legal factors can create issues that quick-service restaurant managers must address.

5 Economic Issues Affecting the Healthcare Industry Now

For example, many states have passed laws requiring restaurants with a particular number of locations to list calorie counts on their menus. In response to such legislation, quick-service restaurant managers must figure out ways to post this information so it is accessible to customers.

These laws might also spur some quick-service restaurant managers to rethink menu items to make them more appealing to customers who are counting calories. Corporate Management Many quick-service restaurants don't operate in isolation but rather as parts of chains or franchises.

As a result, managers of these operations must sometimes make decisions and follow protocols that are rooted in the well-being of the company or franchise as a whole. For example, a quick-service restaurant's corporate office might decide to test-market a product at a particular location, even though the manager of that location would rather not deal with the logistics of marketing the item and tracking its sales.

Business Climate In addition to the overall economic climate, quick-service restaurants can be affected by general cultural attitudes toward quick-service food, which shift relative to variables such as healthy eating campaigns and food safety scares. Quick-service restaurant managers must develop strategies to proactively deal with these challenges, improving their companies' images or creating distance from the practices that caused the negative publicity.

For example, when Jack in the Box restaurants were implicated in an E.Gy.

Macro and micro environmental factors which influence marketing decisions in the hospitality industr

Kadocsa et al. Macro- and Microeconomic Factors of Small Enterprise Competetiveness – 24 – • Organisation and operation • Impacts of EU accession The majority of the companies involved in the research are medium-sized and.

Marketing assignment 2 Introduction The individual report covers the aspects of macro and micro environmental factors which will influence decision making and strategic choices available to Cadbury/5(1). These factors are also known associetal factors or macro level business environment factors.

In general, five forces aretaken as the general environmental factors namely economic, socio-cultural, political-legal,technological, and international. Classifying environmental factors The macro environment The micro environment Internal environment Chapter summary control, or even influence, on the macro environment.

Macro and micro environmental factors which influence marketing decisions in the hospitality industr

The macro environment THE MARKETING ENVIRONMENT Figure shows the four forces influencing competition, threat of new entrants, threat of substitute products, "macro" factors like changes in technology and social factors and "micro" factors like customers' or buyers' changing needs.

While most Americans agree that the healthcare system needs to be fixed, they remain woefully unaware of the problems facing the health care industry at large.

Holiday Inn, macro and micro-environmental factors by Vasilica Miclaus on Prezi