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Such statements are often used as part of a business plan or when proposing an idea to an investor or potential partner.
The entirety of the business or product is summed up in just a few sentences, yet enough details are provided to give audiences a comprehensive understanding of the idea. A well-written concept statement allows the listener to have a clear visualization of the business.
Keep the concept statement to one paragraph consisting of three or four sentences. The concept statement is not the business plan; rather the wording is used in business plans to easily explain the idea, product or design.
Identify exactly what your product or service is. Marketing, for example, encompasses many factors. Determine if you will specialize in a certain avenue of marketing, such as social media.
Investors may not want to put their money into something that already exists. Explain how your marketing company, for example, will go about developing social media campaigns in a different way than what has already been done.
Possibly you will be using social media websites in a cutting-edge way to get the word out on your clients. This will also help attract the athletes and sports companies to your firm, rather than those that are offering cookie-cutter campaigns.
Combine all of the factors into one solid concept statement. The company will design and implement social media campaigns to help sporting and fitness companies, along with professional athletes, maximize the exposure benefits of online marketing.
I will be using social media websites in a cutting-edge way to promote my clients. How to Turn an Idea Into a Startup: Her bylines include "Tennis Life," "Ms.
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|Alternative Documentation||Your employee handbook should be the road map for how to operate within your company—an introduction to your culture and a guide that your employees interact with on a regular basis. Write an employee handbook your employees will want to read.|
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